The theme of providing useful resources to your potential customers as a great way to market your legal services has come up repeatedly as of late. In our recent post on usability, it was discussed how using “search personas” when creating content for your website can help ensure that a website provides the information for which potential…
Law Firm Blogs is an effective way for law firms to establish strong reputations, build networks of influential peers, and ultimately attract new clients. Many businesses – small and large – have adopted blogging as a more popular marketing strategy. Law firms have also adopted this tactic in order to reach out to their clients on a…
The of educational marketing practice that is based on the concept that free knowledge is a way to bring in a potential client and establish loyalty. “Giving knowledge away” is something any good blogger does on a normal day and if they are successful, they will command a lot of attention for what they write…
On April 26th Search Engine Land’s Chris Silver Smith posted an article for his column Locals Only entitled Google’s Usability Fixation Reveals Local Ranking Factors that includes some great information that can easily be applied to the legal marketing vertical and law firm websites. In this column, Smith focuses on what he calls “Google’s obsession with usability” discussing…