Is Lawyer Blogging a Massive Waste of Time and Money?

As the Internet continues to evolve, blogging has become an increasingly effective way to market your law firm. Not only does it provide a means for demonstrating your knowledge and authority, but it’s perfect for boosting traffic and leads.

Blog vs. no blog

Studies performed by HubSpot have shown that businesses that create 15 or more blog posts per month receive five times more traffic than businesses without a blog. Every time you create a post, it gets indexed by search engines, and the number of your posts indexed gradually builds up over time. If you share your blog posts on social media networks, this can increase your exposure even more. While the results aren’t usually immediate, steady blogging can have an accumulative effect that boosts SEO and helps your target audience find your content.

Blogging frequency

One of the biggest factors that determines how much traffic you receive is the amount of blog posts you create each month. The aforementioned study has shown that there is a correlation between blogging frequency and the amount of leads and traffic. In a nutshell, the more posts a workers’ compensation law firm creates means the more leads and traffic they will get. By blogging six to eight times a month instead of only three to five, you can nearly double your leads.

In terms of overall traffic, the more posts your blog has, the better. By simply having 21 to 50 total posts, you should experience 45 percent more traffic than if you only had 11 to 20 total posts. Once you reach the 100 to 200 post range, you should witness a 59 percent increase in traffic. This shows that a high frequency and large number of total posts can have major advantages.